I've worked on lots of campaign for Netflix and this one was for Bloodline (series 1). The art, content and Netflix's global brand guidelines played a large part informing the design but there was lots of space for interaction design.
The ad used 6 videos with some nice hover animation and motion, underpinned by some great artwork and colour palette.
On sign-off, I built out the ad in Flash (yes, back in those days...)
Agency : Think Jam