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HTC

HTC

This launch campaign for the HTC one primarily focused on it's photography capabilities. The TV ad filmed a skydiver on an HTC One and the digital ad drew out these key elements.

I developed the ad enabling the user to capture images of the video and then view them in a gallery when the video completes.

This global master ad went live to coincide with the ad airing on C4. 

Agency : Tag @ Mother